서울대학교 대학원 경영학과(마케팅) 박사
서울대학교 대학원 경영학과(마케팅) 석사
연세대학교 경영대학 경영학사

서울과학기술대학교 경영학과 조교수 (2025.03~ )

service robot, digital marketing, consumer emotion, online review, CSR marketing

마케팅관리

Lee, Heekyung & Yi, Youjae. (2024). Humans vs. Service robots as Social Actors in Persuasion Settings. Journal of Service Research, 28(1), 150-167.

Lee, Heekyung & Yi, Youjae. (2022). The Impact of Self-Service versus Interpersonal Contact on Customer–Brand Relationship in the Time of Frontline Technology Infusion. Psychology & Marketing, 39(5), 906-920.

Lee, Heekyung & Yi, Youjae. (2018). The Impact of Salesperson Look-Brand Personality Congruence on Brand Affect. Asia Marketing Journal, 20(3), 17-38.

Ad-hoc reviewer for Psychology & Marketing