Faculty
Department of Business Administration, Seoul National University of Science and Technology
232 Gongneung-ro, Nowon-gu, Seoul, 01811, Korea Tel:+82-2-970-6488 / Fax:+82-2-973-1349
Copyright © Seoul National University of Science and Technology. All Rights Reserved.
Name |
Lee, Heekyung |
MAJOR |
Marketing, Consumer Behavior |
TEL |
02-970-6422 |
E-mail |
lhk901@seoultech.ac.kr |
Biography
Ph.D. in Business Administration (Marketing), Seoul National University
M.S. in Business Administration (Marketing), Seoul National University
B.B.A. Business Administration, Yonsei University
M.S. in Business Administration (Marketing), Seoul National University
B.B.A. Business Administration, Yonsei University
Careers
Assistant Professor in the Department of Business Administration at Seoul National University of Science and Technology (March 2025~)
Research Areas
service robot, digital marketing, consumer emotion, online review, CSR marketing
Teaching
Marketing Management
Selected Publications
Lee, Heekyung & Yi, Youjae. (2024). Humans vs. Service Robots as Social Actors in Persuasion Settings. Journal of Service Research, 28(1), 150-167.
Lee, Heekyung & Yi, Youjae. (2022). The Impact of Self-Service versus Interpersonal Contact on Customer–Brand Relationship in the Time of Frontline Technology Infusion. Psychology & Marketing, 39(5), 906-920.
Lee, Heekyung & Yi, Youjae. (2018). The Impact of Salesperson Look-Brand Personality Congruence on Brand Affect. Asia Marketing Journal,17-38.
Lee, Heekyung & Yi, Youjae. (2022). The Impact of Self-Service versus Interpersonal Contact on Customer–Brand Relationship in the Time of Frontline Technology Infusion. Psychology & Marketing, 39(5), 906-920.
Lee, Heekyung & Yi, Youjae. (2018). The Impact of Salesperson Look-Brand Personality Congruence on Brand Affect. Asia Marketing Journal,17-38.
Miscellaneous
Ad-hoc reviewer for Psychology & Marketing
